Perfume shops in Rome

Looking for perfume shops in Rome?

home scent bottlesRomans in the know shop at Dr. Vranjes for unique home fragrances in beautiful bottles. A great Roman souvenir or gift!

Whether you are looking for souvenirs for yourself, or a gift for someone, perfume can be a great idea. 

And you don't have to buy perfume for someone else if you think that's too personal or if you are worried they might not like the scent on them.

You can also opt for perfumed soap, sachets, candles, lotion, home fragrances, and more.

Perfume shops in Rome - that Italian touch

In Italy, we have profumerie which are shops that specialize in selling perfumes and often also cosmetics and other beauty products. 

While you can easily find perfumes and perfumed items in Sephora, in Rome's flagship Rinascente department store, and in many pharmacies, this page is more about where you can find something a bit more Italian, even Roman.

Here in Rome, you can find perfumes specifically made in Italy and even in Rome.

Here are some of the best perfume shops in Rome where you can buy unique Italian perfume gifts and souvenirs:

Branded Perfume Shops


Named for the Florentine basilica of the same name, Santa Maria Novella is probably the world's oldest pharmacy.

Monks began making perfumes and other botanical solutions in the 1200's, and have been producing floral scents and toiletry products ever since. Luckily for us, there are branches in Rome, too.

perfumed items from santa maria novella in romeSanta Maria Novella pharmacy sells wonderful perfumed items like soaps, candles, toiletry products, and much more. These make great gifts and souvenirs - they don't weigh much and they make your luggage smell wonderful!

I love stepping into this shop and letting the ambience and perfumed air waft over me.

I generally avoid getting glass bottles for people, but soaps, sachets, candles and other small items packed in boxes or plastic bottles make great options for souvenirs or gifts in Rome. And, they will make your luggage smell wonderful!

Address1: Corso del Rinascimento, 47. Open Mon - Sat 10:00 AM – 7:30 PM. Closed on Sunday.

Address2: Via delle Carrozze, 87. Open daily 10:00 AM – 7:30 PM.


Ortigia is a Sicilian-based company, making all-natural soap and perfume products based on the sights and smells of one of Italy's most tropical regions. 

ortigia shop from outsideOrtigia is one of my favorite places to get perfume-related gifts in Rome. The scents are pretty and varied, and the designs are beautiful and vivid.

The stores themselves are delightful to visit, and you can sample a signature scent before buying a variety of products based on the scent you like.

Address: Via Vittoria, 25

Hours: Mon - Sat 10:30 AM – 2:00 PM and 2:30 – 7:00 PM. Sunday 11:00 AM – 2:00 PM and 2:30 – 7:00 PM.


In the 14th century, local monks on Capri began using the flowers of the island to perfume water.

And they've been creating unique fragrances ever since.

Now, you don't even have to go to Capri to get these beautiful scents. We are lucky to have a shop in Rome, Carthusia is one of the best perfume houses in the city!

Address: Via della Croce, 7

Hours: 10:30 AM - 8:00 PM


Romans in the know head to Dr. Vranjes to select scents for their homes. 

dr. vranjes bottles in the shape of Brunelleschi's domeOne of my favorite things about Dr. Vranjes is the shape of the bottles that recall Brunelleschi's famous dome.

This Florentine company has been making beautiful, natural ambience aromas for years.

The best part for me is that the bottles are inspired by Florence's dome created by Brunelleschi.

Address: Via Vittoria, 63

Hours: Open daily 11am - 7:30pm

Essenzialmente Laura

Laura Bosetti Tonatto has been in the perfume business since 1986, creating custom eau de parfum for major cosmetic companies and for select clients, including Her Majesty Queen Elizabeth II and also for the Royal Family of Saudi Arabia, and the Vatican Museums.

Laura has curated several art exhibitions, creating scents that combine the sense of the art with an aroma that can be associated with it.

You can find her fragrances in some of the most elegant and luxurious spas and hotels around the world.

Essenzialmente Laura” offers a collection of 55 fragrances all hand-designed in Italy using the best raw materials from around the world, curated by Laura herself.

Address 1: Via de Coronari 57

Address 2: Via di Campo Marzio 35

Hours: Open daily 11 am - 7 pm

Acqua di Parma

Acqua di Parma started as a small factory in Parma in 1916.

The first fragrance was called Colonia, and while it was originally meant as a simple scent to perfume men's handkerchiefs, it soon became all the rage among celebrities like Cary Grant, David Niven, and Ava Gadner, and is now thought of as the best cologne store.

Acqua Di Parma Colonia has a decidedly citrus aroma. There are also touches of lavender, rosemary, verbena, and damask rose, along with hints of various musky scents.

Today there are more scents to choose from. You will also find Acqua di Parma bath products in select luxury hotels, especially in Italy.

All Acqua di Parma products are made in Italy. You can find their products in some perfume shops in Rome but you can also visit their flagship boutique store in Piazza di Spagna at the bottom of the Spanish Steps.

Address: Piazza di Spagna, 27

Hours: Daily 11 am - 7 pm

Acqua dell'elba

In the late 1990s three residents of Elba were inspired to create a perfume that evoked the essence of the Tuscan sea around them.

The three founders, Fabio, Chiara and Marco, have since created a uniquely Italian, really Tuscan, product line, Acqua dell'Elba, which means, the water of Elba.

All their products are created with local products and made on the island of Elba itself. 

You might discern a bit of citrus, jasmine, woods, and some aromatic herbs, and of course, a hint of seaweed in their eau de toilette.

Address: Via Frattina, 87

Hours: Monday - Saturday 10 am - 8 pm. Sunday 11 am - 8 pm.


Profumum Roma is another Roman original. Founded in 1996 by the Durante family, this is one of the best perfume shops in Rome for buying something truly unique and evocative of the Eternal City.

For example, the ‘Victrix’ scent was inspired by ancient Appian Way.

The fourteen scents of Profumum all come with a poem that tells its story. You can buy perfumes, soaps, incense, candles, eau de toilette spray and more. You will also find other brands at this store but of course the star is Profumum itself.

Address 1: Via Ripetta, 248

Address 2: Piazza G. Mazzini, 4

Address 3: Viale Angelico, 87/89

Address 4: Via della Colonna Antonina, 27

Hours: Varying by location, check the website.

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Perfume shops in Rome that carry a variety of products

As I mentioned at the top of this page, if you are looking for a shop that generally sells perfume and bath products, just about any profumeria will do.

Same goes for Sephora, the perfume or housewares section of Rinascente department store, and even in many pharmacies in Rome.

You can also seek out an erboristeria, which is an herbal shop that carries homeopathic products including teas and medicinal items, but also personal and home fragrances.

Here are a few of our favorite profumerie (perfume shops in Rome) that sell a variety of brands. 

HB ProfumeriE

My hands down favorite of all the perfume shops in Rome is HB Profumeria.

I have always loved shopping for gifts for others, and for personal items for myself at their shop on via del Babuino. Whether I am shopping for soaps, cosmetics, hair accessories, or perfumes, HB always has what I need.

Now they have added a new location which is a destination unto itself. The sumptuous HB Roma next to Rinascente between the Spanish Steps and the Trevi Fountain is worth visiting just to see the space it's in, which is absolutely amazing since it's inside an historic palazzo.

Whether you visit HB Roma to fill up your senses or to shop for a gift or souvenir, you will be glad you stopped by.

Address HB Roma: Via dei Due Macelli 12

Hours: Open daily 10:30 am – 7:30 pm

Address HB Profumeria: Via del Babuino, 54

Hours: Monday - Saturday 10 am - 7:30 pm (Mondays closed between 1:30 - 2:30 pm). Closed Sunday

Check out my video about walking between the Trevi Fountain and the Spanish Steps to see how many other hidden gems there are along the way!


Olfattorio is perfectly located in one of Rome's best shopping districts, the Spanish Steps.

Sit at their perfume bar and sample different aromas from among over 200 niche fragrances while their scent experts guide you based on your tastes and preferences.

You can also find home scent diffusers which make excellent gifts or souvenirs to remind you of your trip to Rome.

Address: Via Vittoria, 65

Hours: Daily 10:30 am - 7:30 pm

The perfect 3-day itinerary in Rome

Trying to figure out how to organize your visit to Rome? I've got the perfect 3-day itinerary for first-time visitors (or those who have not been here in a while.) It works for a 2.5 day visit as well.

In my 3-day itinerary, you'll see all the major must-see Rome attractions like the Vatican, Colosseum, Trevi Fountain, Pantheon, Piazza Navona, Spanish Steps, Castel Sant'Angelo, and much more.

And if you have more time, or want suggestions for extra/other things to do, you'll find that there too.

Visit my page with the best 3-day itinerary in Rome for first-timers.

Campo Marzio 70

Another uniquely Roman brand, Campo Marzio 70 offers a treat for the senses.

Campo Marzio 70 was one of the first specialized perfume shops in Rome and has a loyal following, not only for the products they carry but also for the beautiful spaces they are in.

Campo Marzio 70Campo Marzio 70 is one of the perfume shops in Rome that seems to welcome you in from the outside.

You'll find a large variety of brands including some harder to find niche items. Choose from perfumes or other scented items like candles and soaps.

There are three locations in Rome. The one nearest the Pantheon is the most charming.

Address 1: Via di Campo Marzio, 70; Hours: Daily 10 am - 8 pm

Address 2: Piazza della Rotonda, 70 (Pantheon); Hours: Daily 10 am - 7 pm

Address 3: Via Vittoria, 52; Hours: Daily 10 am - 7 pm, Friday closed 1:30 pm - 3 pm

Profumi Cherry

In this tiny, incredibly well-stocked bon bon of a perfume boutique, you will find a wonderful variety of unusual and interesting fragrances for home and body. The owner takes great care in helping you pick something that is right for you and you may be surprised at your final choice.

Profumi Cherry is definitely one of the smallest but also most interesting perfume shops in Rome.

Address: Via F. Crispi 73

Hours: Monday 3 - 8 pm; Tuesday - Saturday 11 am - 8 pm. Closed Sunday.

Profumeria Serpenti

Don't be fooled by the more "normal" look of this profumeria in Monti. Profumeria dei Serpenti is owned by two people who really care about their clients, and who have just about anything you are looking for in stock.

This is one of the perfume shops in Rome favored by locals in the know.

Address: Via dei Serpenti, 180

Hours: Daily 9:30 am - 7 pm

Roma store profumi

roma store profumi show windowsRoma Store Profumi always has enticing shop windows.

Step into Roma Store Profumi and you literally won't know where to look. The shop is chock-full of beautiful bottles of perfume and other scented items like soaps, oils, home fragrances, and lotions. But it's done so well you will feel like you are inside a magic genie bottle.

Even a peek at their windows tells you this is a special place. You might mistake it for an avant-garde art gallery.

You will not find any of the usual perfume brands. You can test anything you want and you are sure to come away with something uniquely Roman, uniquely you.

Address: Via della Lungaretta, 63

Hours: Daily 10:30 am - 7:30 pm

Perfume Shops in Rome - a map

Asking yourself "how to find the best perfume store near me?" Click here to visit my interactive Google map showing you the locations of all the perfume shops in Rome listed on this page. It opens in a new window.

pin perfume shops

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