The Best Rome Shopping Tour - self-guided or with a personal shopper

Time to shop in Rome!

With this insider's guide to the best Rome shopping tour, find out how to take a self-guided walk along the best shopping streets in Rome.

Or you can hire your own personal shopper for a unique experience!

Keep reading for all the options...

Rome Shopping Tour - where to go?

If part of your Rome visit will be about shopping, you'll want to make the most of your time.

And that means knowing where to go for the best shops to suit your tastes and your budget.

On this page, you'll find the best itineraries for a self-guided Rome shopping tour for:

• High-end fashion shopping
• One-off local boutiques, some vintage shops
• Shopping near the Vatican
• Shopping with a local expert or personal shopper

Luxury brands shopping tour in Rome

Most of Rome's best shopping where luxury and well-known brands are concerned revolves around the Spanish Steps.

The main streets for this are Via dei Condotti, Via delle Carrozze, Via del Babuino, Via Borgognona, and Piazza San Lorenzo in Lucina.

To get the most out of this area, browse some of the cross streets as well as the long wide boulevards.

Start at the Spanish Steps

Here's a self-guided shopping tour that includes most of the well-known Italian and Rome-specific brands such as Gucci, Valentino, Bulgari, Prada, and many more.

But don't let this throw you off if you want some quality shopping but are not looking to break the bank.

There are also plenty of shops in this area with everyday Italian brands such as Intimissimi, Falconeri, Pennyblack, Sandro, and many more.

Start at the bottom of the Spanish Steps, where the boat fountain (La Barcaccia) is.

If you want to concentrate on the really high-end shops, they are mostly along via dei Condotti, stretching right in front of you.

Via del Babuino

Otherwise, I'd suggest starting by taking Via del Babuino.

Walk all the way down this street and you'll already see an excellent mix of high-end shopping mixed in with smaller local boutiques, along with a sprinkling of antique shops.

Via del Corso

When you get to Piazza del Popolo, come back up along via del Corso.

This is a famous shopping street mostly because it's chock a block with shops and also because it cuts through the center of Rome.

I find it a pretty un-exciting street and only walk up and down it when I'm going someplace specific or maybe during the holidays to see the Christmas lights.

Otherwise for me, this street is simply to be crossed on the way to other shopping destinations.

In this case, use it as a baseline to cut up and down the little streets between it and via dei Giubbonari: via della Fontanella, via Laurina, etc, until you come to via Vittoria.

Once you are at via Vittoria (itself a great shopping street), you can weave in and out of the cross streets in the area, such as via Mario dei Fiori and via Belsiana.

Piazza San Lorenzo in Lucina

At some point you will likely walk down via Frattina, one of the best streets for a true mix of shops - low-, medium-, and high-end.

Cross via del Corso and head into Piazza San Lorenzo in Lucina.

Here you will find a few more luxury brands including Louis Vuitton's flagship store.

If you've visited all the above streets including the cross streets, you will have done a pretty complete Spanish Steps shopping tour.

Time to plunk down and enjoy a coffee or aperitivo like the Romans do, right in this charming square.

Campo Marzio and Pantheon shopping tour

Whether you continue from the above itinerary or start a new one from here, walk along via di Campo Marzio, on your way to the Pantheon.

Via di Campo Marzio is a favorite with Romans and when you walk the length of it you'll see why. It simple has many of the shops and brands Romans love, including a Roman favorite, Davide Cenci.

Visit this page for the best shopping itinerary around the Pantheon.

One-off boutique shopping itinerary in Rome

Whether you want to continue the shopping itinerary from above, or start a new one, these two self-guided tours include plenty of one-off small boutiqes selling everything from leather to jewellery to clothes, old and new.

You'll also find some antiques and other home goods along the way.

You could do them separately or combine them in the same day as they are right near each other.

The first follows the previous tour so if you are really ambitious, you could do this one after your Pantheon shopping tour:

Behind Piazza Navona

Via dei Coronari

Starting in Piazza Navona, head towards the far end where the toy store Il Sogno is.

Leave the Piazza and walk towards your left until you come to via dei Coronari.

This is arguably one of Rome's loveliest streets, even if in recent years it has become a bit more commercial than it once was.

Via del Governo Vecchio

When you come to the end of this street, make a left and make your way to the beginning of via del Governo Vecchio.

Walking up this street will take you back to Piazza Navona. 

Along the way you will find lots of shops including several vintage clothing stores.

Both via dei Coronari and via del Governo Vecchio are shopping streets full of fun cafés, boutiques, vintage clothing stores, and more.

You may be done for the day, or you could add the next shopping itinerary:

Campo dei Fiori

The first part of this shopping tour is a funky shopping area with lots of cute boutiques and cafés.

Via del Pellegrino

Starting in Campo dei Fiori, head down Via del Pellegrino.

At one point you will arrive at an intersection where if you keep straight, the name of the street changes and becomes Via dei Banchi Vecchi. 

There is more shopping here so I would walk down it a bit and then come back up it again.

Via di Monserrato

When you arrive back at the intersection where the name changed, this time take Via di Monserrato.

This will bring you to Piazza Farnese. If you want to keep shopping, make your way back to Campo dei Fiori, and to the opposite end where you'll find Via dei Giubbonari.

Via dei Giubbonari

This is a more heavily trafficked, and less "interesting" shopping street but there are some great food stops along the way, namely Roscioli bakery (on via dei Giubbonari) and Dar Filettaro (on Largo dei Librari, 88), where you can get a Rome specialty treat, battered fried cod. 

Monti

You'll not likely have time to fit in Monti with all the other shopping in the above tour.

I would recommend Monti as its own shopping destination, so this can be shopping tour Day 2.

Monti is the perfect neighborhood to get in some local small-boutique shopping in.

I would suggest starting at Piazza di Madonna dei Monti.

Grab a cappuccino and cornetto for the perfect Roman breakfast and to fortify, and off you go!

Via dei Serpenti

Walk all the way up via dei Serpenti, going in the opposite direction of the cars driving down the street (north, or from Via Cavour towards Via Nazionale.)

When you get to via Panisperna, you could go past it a smidge. There are a few more shops up via dei Serpenti.

Via del Boschetto

Take via Panisperna to the right and you'll come to via del Boschetto, another cute street with lots of great little shops.

Via Urbana

At the bottom of via del Boschetto, when you cannot walk any further, make a left on via Leonina, then up all the way up via Urbana. 

Via Urbana may be one of the best streets in Rome for an eclectic mix of great cafés, boutiques, and artisan shops.

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Prati - shopping near the Vatican

Whether you are staying in Prati or near the Vatican, or you want an extra shopping day, there is some excellent shopping in this area.

I would definitely consider this as its own itinerary, as it's a bit far from all the other shopping zones we covered above.

The main shopping street in Prati is Cola di Rienzo and you could just stay there as it's quite long and there are great shops along both sides.

But some of the best little boutique shopping is on the parallel streets via dei Gracchi and via degli Scippioni.

And of course there are all those cross streets in between.

So many cute shops, so little time!!

Shopping with a guide or personal shopper

Do you want someone to guide you to the best shopping in Rome? Even cater your shopping to your tastes?

Then hiring a personal shopper may be for you.

You can choose the type of shopping you want, and your guide will take you to all the right places.

Want more shopping?

Did you know Rome has a huge outlet mall?

It's about half an hour outside the city and it's everything you could want in an outlet mall, with some of Italy's best brands.